{"id":595,"date":"2025-07-09T14:17:11","date_gmt":"2025-07-09T14:17:11","guid":{"rendered":"https:\/\/getaway.qodeinteractive.com\/?p=595"},"modified":"2025-07-09T14:39:34","modified_gmt":"2025-07-09T14:39:34","slug":"the-worlds-ten-best-ethical-destinations-2021","status":"publish","type":"post","link":"https:\/\/visitthegambia.com\/?p=595","title":{"rendered":"Gambia Tourism Board Named West Africa\u2019s Tourism Marketing Agency of the Year"},"content":{"rendered":"\n

In recognition of its exceptional efforts in positioning The Gambia as one of West Africa\u2019s leading travel destinations, the Gambia Tourism Board (GTBoard) has been honoured as the Tourism Marketing Agency of the Year \u2013 West Africa<\/strong> by African Travel Quarterly<\/em> (ATQ).<\/p>\n\n\n\n

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The prestigious award was formally presented during the 8th edition of the Accra Weizo Conference, which took place on Friday, 27th June 2025, at the Accra City Hotel in Ghana. The event brings together key stakeholders from across the sub-region, including tourism ministers, director-generals of tourism bodies, tour operators, and travel professionals from countries such as Nigeria, Benin, Togo, Sierra Leone, Ghana, and The Gambia.<\/p>\n\n\n\n

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According to ATQ, the recognition celebrates GTBoard\u2019s strategic marketing efforts, impactful branding campaigns, and effective partnerships that have significantly elevated The Gambia\u2019s visibility in both the regional and international tourism markets.<\/p>\n\n\n\n

\u201cThis prestigious recognition is a testament to your outstanding efforts in promoting The Gambia as a must-visit destination and your continuous innovation in tourism marketing across the sub-region,\u201d ATQ stated. \u201cYour strategic campaigns, destination branding, and partnerships have played a vital role in positioning The Gambia as the \u2018Smiling Coast of Africa\u2019 and a dynamic hub for leisure, culture, and sustainable tourism.\u201d<\/p>\n\n\n\n

GTBoard\u2019s marketing initiatives align seamlessly with Accra Weizo’s objectives, which aim to foster seamless travel and tourism across West Africa. Despite the sub-region\u2019s population of over 400 million and its abundant cultural assets, it continues to face challenges in attracting significant inbound tourism. GTBoard\u2019s leadership in enhancing visibility and promoting intra-African tourism is viewed as critical in shifting this narrative.<\/p>\n\n\n\n

\u201cThe marketing leadership demonstrated by the Gambia Tourism Board directly aligns with the objectives of Accra Weizo. Your efforts in driving visibility, access, and engagement for intra-African tourism are key to transforming this narrative,\u201d the publication added.<\/p>\n\n\n\n

Over the years, Accra Weizo<\/strong> has evolved into a flagship event for travel, hospitality, and aviation stakeholders in the region. It serves as a vital platform for forging partnerships, exploring collaborative solutions, and encouraging travel within the ECOWAS bloc.<\/p>\n\n\n\n

Congratulating GTBoard on the achievement, ATQ Publisher Ikechi Uko remarked, \u201cWe would be honoured to welcome the Gambia Tourism Board to this year\u2019s edition, celebrate your achievements, and explore further opportunities for regional collaboration and destination development.\u201d<\/p>\n\n\n\n

This recognition comes at a time when The Gambia continues to promote itself as a year-round destination, offering enriching experiences in ecotourism, cultural heritage, adventure, and coastal relaxation. Awards like this further underscore GTBoard\u2019s dedication to impactful and sustainable tourism marketing.<\/p>\n\n\n\n

\n","protected":false},"excerpt":{"rendered":"

In recognition of its exceptional efforts in positioning The Gambia as one of West Africa\u2019s leading travel destinations, the Gambia Tourism Board (GTBoard) has been honoured as the Tourism Marketing Agency of the Year \u2013 West Africa by African Travel Quarterly (ATQ).<\/p>\n","protected":false},"author":2,"featured_media":8714,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"quote","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[17],"tags":[19,22,23,24,25],"class_list":["post-595","post","type-post","status-publish","format-quote","has-post-thumbnail","hentry","category-magic-places","tag-adventure","tag-guide","tag-map","tag-photos","tag-travel","post_format-post-format-quote"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/visitthegambia.com\/index.php?rest_route=\/wp\/v2\/posts\/595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visitthegambia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visitthegambia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visitthegambia.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visitthegambia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=595"}],"version-history":[{"count":12,"href":"https:\/\/visitthegambia.com\/index.php?rest_route=\/wp\/v2\/posts\/595\/revisions"}],"predecessor-version":[{"id":8717,"href":"https:\/\/visitthegambia.com\/index.php?rest_route=\/wp\/v2\/posts\/595\/revisions\/8717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visitthegambia.com\/index.php?rest_route=\/wp\/v2\/media\/8714"}],"wp:attachment":[{"href":"https:\/\/visitthegambia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visitthegambia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visitthegambia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}